At the annual business press conference, the Hamburg-based online retailer presented the end of the 2016/17 financial year. It achieved 10 percent more sales with furniture and furnishing ranges. Also thanks to the cooperation with star designer Guido Maria Kretschmer. For the company he not only designed his own furnishing line, but also a new fashion collection for the first time, which he personally presented in Hamburg. The fashion and living products are advertised in a TV campaign. “OTTO and I are pursuing a common goal: people who buy our products should feel good. We want to bring good products into the homes and wardrobes of our customers”, said designer Guido Maria Kretschmer. Before the press conference I took press photos with the star designer and the board members who were made available to the invited journalists directly after the event.